Hasta La Creative!

Vice’s news division continues to invade traditional media’s turf.

Vice News has a struck a deal with Skype to use the Microsoft-owned messaging service to stream live video broadcasts on its YouTube channel. Eventually that will include the seven-month-old news organization’s first live scheduled programs.

“We’re in development on multiple formats that we’re going to be programming on a regular schedule,” said Vice News General Manager Sterling Proffer. “What I can say right now is it’s definitely going to involve ways to break down the fourth wall and invite the audience into the conversation to bring them closer to the stories we’re covering and give them more access to the people who make it happen.”

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