Reader’s Digest Association Folds Healthy Cooking Magazine Into Taste of Home
Posted in: UncategorizedReader’s Digest Association is shutting down the bimonthly Healthy Cooking as a standalone magazine and transferring its 516,000 subscribers to the larger Taste of Home, continuing its effort to focus on its big core brands.
Reader’s Digest Association doesn’t plan any layoffs associated with the move and will begin running expanded healthy content in Taste of Home as part of the change, according to Frank Quigley, general manager of Reader’s Digest Milwaukee, the unit that handles both brands. Taste of Home’s section on healthy choices, for example, will double to eight pages.
Health Cooking, which replaced the company’s Light & Tasty magazine in 2008, was profitable, Mr. Quigley added. But advertising had not been strong. “That was not an area where we broke through,” he said.
Post a Comment