Ray-Ban: Reflections

App: https://itunes.apple.com/us/app/reflections-x-ray-ban/id944218381?mt=8

Advertised brand: Ray-Ban
Advert title(s): Reflections
Headline and copy text (in English):

Ray-Ban x Reflections: Ray-Ban reflects your personality.

Reflections lets every selfie tell a story and translates Ray-Ban’s contemporary lifestyle into an inspirational visual universe. Shoot, edit and share unique double exposure pictures using your mobile’s front and back facing camera. Bringing the front-back selfie to new heights.

Advertising Agency: Gents, Ghent, Belgium
Creative Director: Tim Helsen
Art Director: Martijn Leenaers
Copywriters: Tim Helsen, Sander Vanermen
Digital designers: Simon Pertz, Thomas Heylen
Mobile Developer: Thomas Heylen
Web architect: Diederik Van Hoorebeke
Account Director: Leen Van der Mijnsbrugge
Account Co-ordinator: Magali Deckers
Published: February 2015

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