Hasta La Creative!

In what will perhaps (and should) ultimately be dubbed this year’s best Super Bowl commercial, the late Paul Harvey’s famed So God Made A Farmer speech was incorporated into a Ram Truck ad.

The words come from a speech Harvey gave in 1978 at the National FAA Convention. The speech is moving and the images that accompany truly encapsulate the message; there are some people out there who work really hard for little money and out of love for their craft.

The ad, created by The Richards Group, is brilliantly crafted and carries a powerful message. Likely, it won’t rank as high as some of the more humorous spots in the game but that doesn’t make it any less great.

There were some accusations the ad is a copy of a Farms.com video but it turns out Chrysler is working with the organization to support the Future Farmers of America and the Farms.com video gives a nod to the Ram Truck ad.

Here’s the full text of So God Made A Farmer:

“And on the eighth day, God looked down on his planned paradise and said, I need a caretaker. So God made a farmer.

God said, I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.

God said, I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.

God said, I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. So God made a farmer.”