Radio Transamerica Institutional: Radio Music School
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Radio, Online
Radio Transamerica
At a time when people have different ways of listening to their favourite songs, in MP3 format or through a streaming service, Radio Transamerica innovated and offered its listeners the first music school through the radio display screen: the Radio Music School. Using RDS (Radio Data System) technology, the action created and conceived by Lew’Lara/TBWA agency was carried out on Radio Transamerica Brasilia – 100.1 FM. It transmitted tabs (musical notations used to indicate chords for instruments such as acoustic, electric and bass guitar) of the most popular songs on the radio, in perfect sync with the chords that were being heard.
Advertising Agency:Lew’LaraTBWA, São Paulo, Brasil
CCO:Manir Fadel
Executive Creative Director:Felipe Luchi
Creative Director:Cláudio Leite, Pedro Henrique Garcia
Art Director:Paulo Mariano, Paulo Ribas
Copywriter:Paulo Lima, Raoni Leão
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