Hasta La Creative!

Some major radio companies have asked the FCC to waive to rules requiring them to identify the sponsor of paid programming at the time they play it, The New York Times reports,

They’d rather provide that information at other times, in “an initial, robust, listener education program” and “daily announcements during the most-listened-to dayparts,” and in an additional place: on the web.

The request, as the Times’ Ben Sisario points out, is “raising fresh concerns about one of the music industry’s most enduring scandals — payola.” But the industry says the request only has listeners at heart. In its waiver request, it explains why changing the rules would help radio fans get fuller disclosure:

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