Jan
13
Radio Advertising Bureau Funds Ad Curriculum
Posted in: Uncategorized
NEW YORK (AdAge.com) — As radio ad revenue continue a steady decline in 2008, finishing the third quarter with an 8% decrease, according to TNS Media Intelligence, the talent pool for radio advertising is getting shallower as well. Aiming help change that is the Radio Advertising Bureau, which is establishing its first radio-advertising curriculum as part of a new partnership with the Virginia Commonwealth University BrandCenter. As part of the partnership, the RAB has pledged $250,000 to the school, donating $50,000 annually for the next five years.
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