Hasta La Creative!

Rachelle Madden has been named executive director of the AICE, filling the post vacated by longtime executive director Burke Moody. Ms. Madden will begin June 1, after stepping down as co-president of AICE’s International Board and from her post as managing director of Poetica, the VFX and design arm of Jump. Ms. Madden’s activities with the AICE began in 2006, when she joined the New York chapter’s board. She subsequently joined the International Board and became its treasurer in 2010. Before Poetica, Ms. Madden had been an executive producer or producer at various companies, including Trollback & Co., Endless Noise, Company X and RhinoFX (now Gravity). In her new position, Ms. Madden will spearhead the AICE’s activities in addressing the content production issues the industry now faces given the trends in technology, distribution, marketing, creativity, budgets and more.

TWC Films has signed “Modern Family” director Gail Mancuso, winner of this year’s Emmy award for Outstanding Directing for a Comedy Series, for exclusive commercial representation worldwide. Although it is her first representation for spots, Ms. Mancuso has worked on commercial projects including episodes of the Suave/Sprint digital series “In the Motherhood” that starred Chelsea Handler, Jenny McCarthy and Leah Remini. She has also directed a series of digital shorts for Vaseline titled “Skin Season,” staring Sarah Chalke from “Scrubs.” Her TV work includes “Friends,” “Dharma and Greg,” “Gilmore Girls” and “30 Rock” as well as “Modern Family,” for which she won the 2013 Emmy Award for the episode “Arrested.”

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