Hasta La Creative!

Film
Raaw

Which is the most important job of all? To work for the NASA? To be a scientist? An elite athlete? It could be any of these. But it’s not.

The most important jobs are not the ones we all want to do, but those nobody would like to, like doing semen extraction from animals, or being a pet food professional taster.

RAAW, a juice that combines what’s most delicious about fruit with what’s most healthy about vegetables, acknowledges this. And wants to recognize these professionals for their efforts, by providing them the best quality of life possible.

Can a juice be capable of achieving such a goal? We don’t know, but these workers certainly deserve a long and healthy life. Otherwise someone else would have to take over their jobs.

Advertising Agency:McCann, Buenos Aires, Argentina
Executive Creative Director:Chavo Demilio
Creative Director:Diego Livachoff and Ignacio Porto
Copywriter:Sergio Rio León
Art Director:Gustavo Gitmanabitch
Agency Producer:Federico Salday
Creative Associated:Ignacio Porto
Account Manager:Paula Montes
Account Executive:Agustina Giffi
Production Company:Landia
Director:Jorge Ponce Betti
Executive Producer:Nicolas Cabuche
Chief Of Production:Sebastián Capellari
Assistant Director:Rogerio Che
Photographer:Pablo Aparo
Editor:Luciano Taccone
Vfx Supervisor:Julián López Coppola
Post Production:Narraca Post
Sound:Electrohippie