R/GA Is No. 6 on Ad Age's 2018 A-List
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The agency still excels at craft, as shown in Samsung’s “Billion Color Film,” a gorgeous spot for QLED color TVs depicting what it says is a miraculous 1 billion colors. To do this, the agency actually built an algorithm that could count every color in the film. Immediately following launch, awareness of the Samsung QLED was 23 percent higher than for competing brands, the agency says.
People of color now represent close to one-third of its U.S. workforce and hold 25 percent of its leadership roles. The agency is also sourcing in-house talent with R/GA OS, an internal online platform that allows the agency’s 19 offices to share different capabilities, including skills, languages, sector expertise and even currency differentiation. “It enables someone from Sydney, for example, to get to know everyone in every office,” says Greenberg.
For 2018, Wacksman predicts there will be new opportunities for the agency in tech, including artificial intelligence, virtual reality, e-commerce and more. Its diverse offerings ensure inclusion in more pitches than ever before, he adds. “Our pipeline,” he says, “has never been wider.”
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