Hasta La Creative!

Film
Quebec Government

Raising awareness is one thing, but generating true understanding and acceptance is a whole other matter. That’s why the government of Quebec has created a message that aims to fight transphobia. In the documentary video we discover a Quebec family. Mila has always felt like a girl inside, so her parents surprise her with a very special birthday gift. Apart from showing Mila’s own personal experience, the anti-transphobia campaign conveys a strong message about acceptance and suggests paths that families of transgender people can take. A timely campaign on a topic often seen in the news, the ultimate aim is to give Quebecers a more accurate notion of what life is truly like for transgender people and their families. This recent video on transphobia is part of a second phase in a major campaign against violence of all kinds.

Advertising Agency:Lg2, Quebec, Canada
Creative Director:Luc Du Sault
Creative:Félix-Antoine Belleville
Account Services:Alexandra Laverdière, Laura Boutet, Isabelle Miville
Strategic Planning:Christine Larouche
Director:Phil Grenier
Editor:Phil Grenier
Director Of Photography:Alexandre Nour Desjardins
Art Direction:Jean Lafreniere
Onset Art Direction:Frederick Devost
Online:Thomas Bellefleur
Film Production:France-Aimy Tremblay, Vanessa Vick, Marie-Chun Röfekamp, Roméo & Fils
Casting:France-Aimy Tremblay, Vanessa Vick, Marie-Chun Röfekamp, Roméo & Fils
Card Design:Julie Pichette, Sonia Delisle, Maryse Gagné
Sound:Tanguy Meunier, Apollo
Engineering:Tanguy Meunier, Apollo