Quartz Wants to Sell Branded Charts to Advertisers
Posted in: Uncategorized
Quartz, the digital-only business-news site from Atlantic Media, introduced a companion site today called Atlas that’s nothing but charts. There are charts on the 50 best places to work, the half-life of caffeine on the human body, Monsanto’s annual revenue and much more.
“Charts have always played an integral role in our journalism; Quartz writers published nearly 4,000 charts last year,” Zach Seward, Quartz’s executive editor and VP of product, wrote in a blog post. “We also know that our readers love charts and love sharing them. Charts are our cat photos.”
Quartz, which was introduced in 2012, generated between $10 and $12 million in revenue last year almost entirely from selling digital ads. The site is currently unprofitable as it invests in staff — headcount more than doubled to 120 employees in the last year, a spokeswoman said — as it seeks to grow both domestically and abroad. Earlier this month, it introduced a site dedicated to Africa.
Post a Comment