Quartz Said to Near $30 Million in Revenue, Without Clickbait or Standard Ad Units
Posted in: Uncategorized
Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost — in quality, in resources — that isn’t always justified by the ad rates online.
Unfortunately the niche game isn’t much easier, just as rife with competition and demands on limited resources. So it’s good news for smaller publishers that Quartz, the Atlantic Media brand primarily dedicated to covering the global economy, seems to be on the cusp of making it work, at least according to a person familiar with the business.
Quartz is on pace to bring in more than $30 million in revenue this year, having already booked $25 million, the person said. It is selling high-polish display ads for a CPM, or cost per thousand impressions, above $60 range, as well as content marketing services and sponsorships of editorial products, according to the person, who was not authorized to speak publicly about the brand’s finances.
Post a Comment