Q&AA: Publicis Groupe CEO Arthur Sadoun on His First 100 Days (and Next 20 Years)
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Arthur Sadoun’s public coming out as president and CEO of Publicis Groupe was in June at Cannes. There the industry did a collective ros-spit take over his pronouncement that the world’s third-largest advertising holding company would take a year off from all awards programs to shift its spend toward a new AI-powered professional assistant platform called Marcel. Slim and dashing, Sadoun, 46, is now repositioning the holding company as a “platform” with a flat leadership team and a client-centric orientation that has more in common with consultancies than traditional agencies. Sadoun walked Ad Age through his first 100 daysand next 20 years, “If I’m lucky.” Our conversation has been edited.
You’re the group’s third CEO in 91 years. What burden does that come with?
What people do not see is that when you look at the history of Publicis, it has always been in tandemtwo people. It was Marcel Bleustein-Blanchet and Maurice Lvy for decades. Then it was Maurice Lvy and lisabeth Badinter. And you should not underestimate the role of lisabeth Badinter as chairman of the board. And now it’s proven to be working as a new team, which is Maurice Lvy and myself.
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