Q&AA: America Ferrera on activism and the great outdoors
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Actress America Ferrera has played many rolesa dorky editorial assistant on “Ugly Betty,” a jeans-wearing teen in “Sisterhood of the Traveling Pants” and, currently, a bossy-but-empathetic floor manager on NBC’s “Superstore.” But it’s her latest venture, a partnership with The North Face on a campaign that highlights female athletes, that most complements her social advocacy efforts. Ferrera, who recently announced she’s pregnant with her first child, spoke with Ad Age about the #MeToo movement, protection for those in the DACA program, and more. Our conversation has been edited.
Why did you decide to work with the North Face on its “Move Mountains” campaign?
There are a lot of reasons why the campaign felt like such a natural fit. For one, I think it’s so incredibly important to spotlight the stories of women doing incredible things in order to inspire the next generation of women to become doers and explorers in the world. It’s important that we have those role models and are able to see ourselves in order to imagine what’s possible for usthat part of the campaign really resonates with me.
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