Hasta La Creative!

If last year marked Facebook’s dive into video, this year might be Twitter’s turn.

Twitter has featured video on its service for years, but never made it a central feature. Until last week, video on Twitter meant links to YouTube; six-second Vines cross-posted from Twitter’s video-sharing app; and TV networks posting ad-supported clips as part of Twitter’s Amplify program. Now Twitter has started to roll out the ability for anyone to record, edit and post videos to the social network without leaving its mobile apps.

This could mean a lot more video popping up on Twitter, just as video has overtaken Facebook. It could also mean a lot more opportunties for the publicly traded company to make money.

Continue reading at AdAge.com