Q&A: Twitter CFO Anthony Noto, What Are You Doing as the Company's Top Marketer?
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Twitter has a fundamental problem. The company has developed a product that many people love and many more people aren’t sure they want to use.
Sometime later this year Twitter will roll out a campaign that aims to convince the holdhouts. Ad Age asked Twitter’s CFO Anthony Noto what argument the company will make — and why the former investment banker took the marketing reins at Twitter this year at all. On some points, Mr. Noto wasn’t quite ready to spill.
The interview is a bit long, so you can choose whether to read the full version or a condensed version that’s specific to Twitter’s plans to hire a CMO and roll out a marketing campaign. Pick which version you’d like to read by clicking on the buttons below. The default is the long version.
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