Jun 07

Q&A: Twitch’s Chief Revenue Officer on Ad Tech’s Biggest Pain Points—and Opportunities

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Way back in 2012, when I was a media reporter elsewhere and Walker Jacobs was the evp of digital ad sales for Turner, he told me the media giant was looking “to take the other road: minimizing ad tech for ad tech’s sake, simplifying our processes.” A year later, in other interviews, he said Turner…

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