Q&A: Greg Coleman's Programmatic Plans for BuzzFeed
Posted in: Uncategorized
BuzzFeed said Tuesday that it hired Greg Coleman to serve as its president, replacing Jon Steinberg, who left BuzzFeed in May and later took a job as North American CEO of Mail Online.
Mr. Coleman is the former president of ad-tech firm Criteo and before that CRO at The Huffington Post. As president of BuzzFeed, Mr. Coleman will oversee the company’s business side, including ad sales, client and creative services and video. He will report to Jonah Peretti, founder-CEO of BuzzFeed. The pair worked together at The Huffington Post, where Mr. Peretti was a co-founder.
Mr. Coleman, whose first day is Monday, spoke with Ad Age about how programmatic ad-technology might come to BuzzFeed, whether BuzzFeed will seek an IPO and more. The conversation has been lightly edited.
Post a Comment