Jul
17
Q&A: Blackberry's New Marketing Chief Wilson Discusses Challenges
Posted in: Uncategorized
In January, Mark Wilson was named senior VP-marketing at BlackBerry, following an executive shakeup that saw the departures of CEO Thorsten Heins, COO Kristian Tear and CMO Frank Boulden.
Mr. Wilson, who was previously CMO at telecommunications company Avaya and before that led marketing at Sybase, oversees all marketing at BlackBerry.
In the following recent interview, Mr. Wilson discusses the challenges he faces in the competitive smartphone space and how he’s using new tactics to differentiate the BlackBerry brand in the b-to-b market.
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