Q&A: Adobe CMO on its obsession with 'experience' and rivalry with Salesforce
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Ann Lewnes, Adobe CMO, has the unique position of having the company’s full suite of creative tools at her disposal when marketing to, well, marketers. Products such as Photoshop, Campaign Manager, Dreamweaver, Analytics and Illustrator are regarded by many as staples within the ad industry.
“As marketers, we have creative that we need to make fabulous,” she says. “We understand the best part of the product because we use it, but we also give feedback so we can share things or features we’d like to exist. And that gives us a good vantage point to market what we make.”
Lewnes, a mother of two, is fluent in Greek. Ad Age caught up with her about two hours after she managed to get Oscar-award winning actress Reese Witherspoon to shout, “I love data! I love analytics!” during a keynote Q&A at Adobe Summit last week in Las Vegas, which was live streamed by some 800,000 people.
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