May
02
Putting the Pulse Back Into Impulse Buys
Posted in: Uncategorized
When it comes to retail impulse buys, chewing gum is the canary in the coal mine. And chewing gum sales are way down. You know why?
I can venture a guess.
A look at Euromonitor shows the decline in chewing gum sales began in 2010 — the same year that one in five consumers in the U.S owned a smartphone, the same year that iPhone sales nearly doubled and the same year that App Store developers reached a milestone $1 billion in revenue. So it’s easy to draw a correlation between the increase in screen time and decrease in sales. Smartphones pose a significant threat to any product that is designed to alleviate boredom.
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