Put These Brands’ Obsessive Customer Dedication to Work for Your Agency

Today we bring you a guest post from Ben Kirshner, CEO of Elite SEM.

While the business strategy of Seinfeld’s “Soup Nazi” held a certain masochistic charm, treating your customers badly simply doesn’t work in the real world — even if your soup stand (or agency) is the best there is.

To build a base of loyal, happy clients, your agency must build a reputation not just for treating people well, but for having an obsessive dedication to your clients’ satisfaction.

Follow the examples of these exceptional brands to listen to your clients’ needs and show them that you care.

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