Apr
16
Put down that phone and pick up a beer: Stella campaign urges 'Joie de Bière'
Posted in: Uncategorized
“The aim of this campaign is to inspire consumers to take time to enjoy [life],” says Stella VP Harry Lewis.
The Anheuser-Busch InBev brew is not the first brand to seize on the put-down-your-phone mentality. Nike deployed it in a 2016 ad that summarized the time people are wasting “watching other people’s pictures of their cafe macchiato, or their dog, or their baby.”
Since this is advertising, the motives have a capitalistic bent, of course. Nike’s spot encouraged people to exercise, presumably boosting demand for Nike apparel. For Stella, in-person socializing translates to more beer drinking.
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