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As fantasy football season gets underway, with some leagues beginning their drafts, Pizza Hut said it is now the official pizza of ESPN Fantasy Football.

Plans from the Yum Brands pizza chain include weekly awards for ESPN leagues as well as one grand prize including a championship-style ring, encrusted with rubies, diamonds and a Pizza Hut logo, valued at an estimated $10,000.

Pizza Hut’s push to entice fantasy football fans comes as such leagues are drawing a large and hungry crowd. According to the pizza chain, participation in fantasy football leagues has jumped 40% in the past year. And according to a survey from American Express, nearly 75 million Americans plan to participate in fantasy football this year. Amex said 56% of those participating plan to spend on food while they play.

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