Nov 05

Pura States There’s No ‘Silver Bullet’ to Shifting Measurement Challenges 

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The erosion of identity over the past couple of years–spurred by Apple’s move to allow iPhone users to opt out of having their internet usage tracked–brought with it a whole host of challenges, said Alex Boras, president of advertising platform Blis. “We are accessible all the time,” Boras said. “We always have a screen, whether…

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