Apr
29
Puncturing Myths of the TV Ad Sales Business
Posted in: Uncategorized
NEW YORK (AdAge.com) — Begging to differ with the keynote speaker as well panelists such as ABC's Mike Shaw, Crown Media CEO Henry Schleiff pumped a bit of adversarial energy into the recent TelevisionWeek and Ad Age Upfront Summit. Among other things, the chief of Hallmark's TV operations doesn't think enough people appreciate how rapidly the traditional TV audience is aging or what that means.
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