Hasta La Creative!

PUMA asked us to create an immersive experience right across their Shanghai store for their new Hybrid Astro sneakers. At its core, Hybrid Astro is a running product, but it was important for PUMA that every aspect of the experience reflected the freedom encapsulated by their “????? – Run my Way” campaign. The aim was to deliver a running experience where people would be free to run their own way. The campaign differentiates itself by celebrating the joy of running regardless of one’s performance level. It is not about how fast you can run, it is about the experience and the beauty of exploration.