Hasta La Creative!

Puma isn’t just inspiring people to run. They are inspiring people to run better and faster. Not thanks to wearable tech but raceable tech. The BeatBot is a programmable bot you race against. It’s kind of like the mechanical rabbits that race dogs used to follow but smarter. You can program it against your rival, or even Usain Bolt.
Basically, Puma has created teach that gets rid of your coach who used to keep track of all that stuff and also encouraged you to do better. But hey, why need people when you have robots? If only BeatBot could project a hologram of Usain Bolt racing. Then you’d actually feel a human connection.