Hasta La Creative!

It’s likely one of your most familiar phone habits: drag your thumb down the screen, watch the gray circle spin, and see your content update. The feature — called “pull-to-refresh” — creates a common empty space in mobile email, social media and a host of apps.

Now, a startup wants to stick an ad in it.

Today, Appsfire, a Paris-based mobile ad network, is launching “Brichter-San,” a software program that creates a customized in-app ad inside the small space opened during refreshes. With one tap, the ad disappears. The tool is named after the pull-to-refresh technology creator, Loren Brichter. (His company, Tweetie, was acquired by Twitter, which now owns the patent for the feature.)

Continue reading at AdAge.com