Mar
27
Publishers View Apple News+ as an Experiment, Not a Solution to the Industry’s Woes
Posted in: UncategorizedSo far, media buyers and industry insiders don’t seem overly enthused by Apple’s video streaming prospects with Apple TV+. But publishers participating in the other big offering Apple rolled out on Monday, Apple News+, said they see the service as a way to help expand their audience and drive new subscribers. Publishers view Apple News+,…
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