Mar
30
Publishers May Lower Their Standards on Ad Quality in Search of Revenue
Posted in: UncategorizedPublishers today face a similar challenge as they did during the 2008 financial crisis: the risk of lowering their advertising standards in search for short-term profits as the U.S. economy likely stares down a recession. In 2008, publishers searching for revenue at time when advertising fell off a cliff lowered their standards on ads, causing…
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