Jul
01
Publishers Continue Prioritizing First-Party Data as CCPA Enforcement Begins
Posted in: UncategorizedThe California Consumer Privacy Act has been law since Jan. 1, but enforcement starts today. And as the brand marketing ecosystem is forced to comply with the privacy law, publishers have had months to adhere to it, including ensuring their ad-tech vendors are in compliance. “Businesses should be mindful of the July 1 deadline. And…
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