May
13
Publicom Was Good for Small Agencies but Collapse Is Even Better
Posted in: UncategorizedFor years — perhaps eons — mankind has fervently debated the question: Is it the size of the wave or the motion of the ocean?
In one fell swoop, Omnicom and Publicis executives have provided us with an answer, at least as it pertains to our industry. Bigger doesn’t mean better.
Last July, I wrote about “Three Reasons Why the Birth of Publicis Omnicom Is Good for Small Agencies.” Today, I’m writing about three reasons why the collapse of the mega-merger is even better.
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