Apr
19
Publicis' Sadoun: The old holding company model is 'dead' (but the Groupe is 'future-proof')
Posted in: Uncategorized
In a time of extreme tribulation for advertising holding companies, Publicis Groupe touted some good news Thursday.
Although revenue fell around 8 percent from a year earlier to $2.8 billion, Publicis saw organic growth of 1.6 percent (attributed to change excluding the impact of acquisitions and foreign exchange) for the first quarter of 2018 attributing that in part to accounts gained in 2017, including Lionsgate, Southwest Airlines and McDonald’s.
Publicis Chairman and CEO Arthur Sadoun called the group’s streak of wins in 2018 “unprecedented” he cited new global accounts including Campbell and Marriott, with local wins including Red Bull in the U.S. and Kraft Heinz in China.
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