Nov
20
Publicis Promises Better Sales Growth After Disappointing Year
Posted in: Uncategorized
Publicis Groupe CEO Maurice Levy said he will improve revenue growth after distractions from a failed merger led the French advertising company to cut its 2014 sales forecast.
“We are not delivering the kind of growth we are used to and not what we should do,” Levy said today at a conference in Barcelona organized by Morgan Stanley. “We are confident the situation will improve remarkably next year.”
The company, which owns ad agencies including Saatchi & Saatchi and Leo Burnett, is revising its 2018 business plan and will present it to investors on Dec. 4, he said.
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