Hasta La Creative!

“We think about poop and toilet paper all day, every day. And we love it.”

There couldn’t be a better endorsement for the partnership between Publicis Kaplan Thaler and Charmin. For a half-century, the toilet-paper brand and the agency (and its various iterations before that) have adopted the sort of closeness and openness that can only be achieved by having a good sense of humor about your work. And that comes easily when work is talking about stuff that grosses most people out.

In its submission to Ad Age’s agency-client marriage contest, Charmin said it’s taken joy in the toilet talk “day after day, year after year, for over 50 years.”

Continue reading at AdAge.com