Publicis Groupe Makes ‘The Pact’ With Midsize Clients, Guaranteeing Business Results

At a time when clients are facing unprecedented challenges, Publicis Groupe is offering a new solution. Today, the holding company is introducing The Pact, a business outcomes solution powered by Epsilon’s identity management platform and machine learning, guaranteeing that digital marketing investments deliver on key performance indicators (KPIs) including sales, new client acquisition and return…

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