Publicis Groupe Buys Design Firm Turner Duckworth for Leo Burnett Network
Posted in: Uncategorized
Publicis Group is acquiring Turner Duckworth, a design agency known for its designs for Coca-Cola, and placing it in the Leo Burnett network.
The move comes as as the agency and holding company aim to beef up their design offerings, particularly in relation to packaging and shopper marketing. Turner Duckworth will keep its name and management team and operate as a separate shop underneath the Leo Burnett network. It’s believed that there are no client conflicts, and the two have previously collaborated on Coca-Cola and Samsung. Turner Duckworth has about 70 employees in two offices — San Francisco and London — though the agency does have its sights set on expansion.
The acquisition illustrates the “importance Leo Burnett places on the marriage of design and creative advertising to deliver effective and meaningful communications programs for blue chip clients,” Publicis said in a statement. Turner Duckworth will continue to collaborate with clients’ agencies, it added.
Post a Comment