Publicis Groupe Acquires Lighthouse Digital in South Africa
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Publicis Groupe is continuing on the acquisition trail, boosting its digital offering in South Africa with the purchase of Lighthouse Digital, which will become part of Publicis division Starcom MediaVest Group, the company said Tuesday.
Lighthouse was founded in 2009, and has 30 staff across its two offices, one in Cape Town and one in Johannesburg. It now claims to be the largest digital media agency in Africa, with campaigns running in 14 countries across sub-Saharan Africa and clients including Microsoft, SABMiller, MasterCard, General Motors, HTC, Vodacom and South African Tourism.
As part of Starcom MediaVest Group, the agency will be rebranded as SMG Lighthouse. Lighthouse founder and CEO Aaron van Schaik will become CEO of SMG in South Africa, while his co-founder, Steven Waidelich, will become digital operations director of SMG there. Both will report to Iain Jacob, the London-based president of dynamic markets for SMG.
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