May 24

Publicis Finally Answers the Ad Industry’s Most Pressing Question: What Is Marcel?

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“I’ve been in this business for 20 years, and it is exactly the same as it was 20 years ago. Everything else has changed … but we haven’t. Incremental change won’t be enough to save us.” In a closed press event this week, Publicis Groupe CEO Arthur Sadoun positioned Marcel, the holding company’s new AI…

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