Publicis Creates 'Revolutionary' Model: Single-Country P&Ls
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In its continuing effort to bust silos, Publicis Communications is creating a single P&L in each country for all its creative agencies, and the U.S. is next.
To handle that responsibility for North America, Andrew Bruce and Kurt Ritter will be named CEO and chairman, respectively, of Publicis Communications North America at today’s global meeting of 140 Publicis execs from around the world, led by Arthur Sadoun, CEO of Publicis Communications. Both will retain their current roles; Mr. Bruce is president-CEO of Publicis Worldwide’s North America region and Mr. Ritter, a former longtime General Motors exec who joined Saatchi in 2003, is chairman-CEO of Saatchi & Saatchi Los Angeles and Team One, and chairman of Canada.
“The P&L will be at the country level rather than the brand level,” Mr. Sadoun told Ad Age. “I have no doubt this is the future.”
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