Hasta La Creative!

CHICAGO (AdAge.com) — Publicis and Corona Light are splitting up only one month after getting together over a potential conflict of interest. Corona parent Crown Imports handed Publicis the brand last month without a review, a decision based in part on the former Heineken shop's extensive experience in the import-beer category. It turned out, however, that Publicis' experience in the category was a little too current: The agency is in advanced discussions with Anheuser-Busch InBev about a global assignment for its Becks brand, according to people familiar with the matter.