Mar
06
Publicis Continues Digital Shopping Spree with Acquisition of Hawkeye
Posted in: UncategorizedPublicis Groupe is continuing its digital agency spree, this time with the acquisition of Dallas-based Hawkeye.
The shop, which specializes in digital marketing and CRM, will become aligned with creative agency network Publicis North America and renamed Publicis Hawkeye. It employs 160 staffers and operates offices in Dallas, Charlotte, Buffalo, Minneapolis, Denver and Vail.
Steve Dapper, founder and chairman of Hawkeye, was previously CEO of both WPP’s Wunderman and Omnicom’s Rapp Collins. He will continue his current chairman role while Sally Kennedy, CEO of Publicis Dallas, becomes CEO of Publicis Hawkeye.
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