Hasta La Creative!

Public, the platform for long-term investing, has announced a new brand campaign with the tagline: “Investing for those who take it seriously.” The launch of this campaign marks the evolution of Public from a social investing app to a full-fledged investing platform built for investors who build and manage sophisticated portfolios.
The campaign starts with a new advertisement featuring Timothy Olyphant that pokes fun at the casual and risky investing culture that has emerged over the past years.

Videos

Campaign Assets

Credits

Credits

Client (Public)
VP Brand Marketing: Zach Dioneda
Principle, Copy: Alexander Ford
Director, Brand Design: Sam Jorden

Agency/Production Partner (Bindery)
Founder, Lead Creative: Greg Beauchamp
Partner, Managing Director: Carter Collins
Executive Creative Director: Kim Devall
Producer: Laura Hockstad
Line Producer: Lendi Slover
Director: Connor Hurley
DP: Peter Steusloff
Post Producer: Laura Hockstad
Editor: Chris Hilk
Colorist: Peter Steusloff
Sound Design: Jesse Springer