PRWeek Tamps Down Its Own Little United Airlines-Related PR Crisis
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In the wake of United Airlines’ PR nightmare of a week, trade publication PRWeek has drawn unwelcome attention for recently bestowing an honor on the carrier’s CEO Oscar Munoz. To wit:
In more innocent times — three weeks ago — PRWeek had praised Mr. Munoz thusly:
Only two months and change after having undergone a heart transplant, Oscar Munoz returned full time in March 2016 to his role as CEO of United Airlines. Since then, he has continued the unlikely turnaround of United, a feat made more extraordinary given his health crisis just six weeks after he took on the airline’s top job. An excellent leader who understands the value of PR, Munoz’s ability to connect and share with employees his vision for the airline, and get them to rally behind it, are key reasons PRWeek’s editors have named him 2017 Communicator of the Year.
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