Proud Sponsor of Moms Gives Dads Some Love
Posted in: UncategorizedDads are getting more love from The Proud Sponsor of Moms this Father’s Day, even if they’re coming up shorter than ever in the gifting race and moms aren’t fully buying their accounts of how much they do around the house.
Behind an effort to sell more power toothbrushes as Father’s Day gifts, Procter & Gamble Co.’s Oral-B this month introduced a heart-tugging online video from Publicis Kaplan Thaler, New York, honoring dads through footage culled from YouTube. The “Power of Dad” video reached 5.8 million views in 10 days through a combination of social sharing and paid media on YouTube and Facebook.
Meanwhile, the corporate P&G brand, a.k.a “Proud Sponsor of Moms,” chimed in with “The Daddy Effect” video from Grey, which has gotten more than 600,000 YouTube views in North America so far in the start of a global rollout. The campaign also involved soliciting video submissions on Facebook for another ad to launch this month.
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