May
19
Pros and Cons of the Marketing Cloud You Should Know
Posted in: Uncategorized
Jetblue seems born to be a cloud marketer.
The airline is digitally savvy, maintaining an active Twitter feed and customer-friendly website. Running its entire enterprise-marketing operation — from email to analytics — on software accessible anywhere with a web connection looks like it would be a natural fit.
But JetBlue only made its first significant jump into the cloud last spring when it signed on with Oracle’s Responsys, a marketing-automation tool.
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