Hasta La Creative!

As marketers increasingly use video to engage with customers and work to keep a steady stream of relevant and engaging content in the marketplace, conversations about production costs are reaching a fever pitch.

With advances in technology, marketers are seeing amateur camera buffs capturing some pretty impressive footage with their smartphones, GoPros and remote-control drones. So why aren’t ad agency and content provider production costs going down faster?

Ad Age recently reported, for example, that in an effort to trim more than $1 billion from its marketing budget, P&G had reached out to NASA “seeking a new way to produce moving images for TV commercials and digital video at costs significantly lower than today’s averages.”

Continue reading at AdAge.com