Dec
05
Product Placement Campaigns Need Purpose or Viewers Won’t Be Impressed
Posted in: UncategorizedIn a world where consumers are demanding that their favorite brands take ethical stances, purpose-driven advertising has become top of mind for brands, including product placement efforts. According to an Accenture Strategy research report, nearly two-thirds (63%) of consumers globally prefer to buy goods and services from companies that have a shared purpose that reflects…
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